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The Book

Rebranding Branding is the branding bible for all marketers and business people who think brand is just your logo.

Rebranding Branding explores brand’s evolution, dissecting successful brands as well as those brands that have flopped. It takes you on a journey through brand culture, and how to harness the invaluable power for both yourself and your organisation. Written by Darren Taylor, MD and Head of Research and Strategy at Taylor & Grace, and award-winning novelist Mark Schreiber, this powerful book stokes the creative fire within us all, whether you’re a brand newbie or a seasoned brand champion.

Download it for free now.


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BUY THE BOOK
Just read your book – loved it. Simple to read, clear and entertaining. I spent 2020 updating our company’s brand and only wish I had been able to share your elegant prose with my colleagues, in the management team, at the start of the process!
Richard FryMarketing Manager, Wyma Solutions, NZ
Probably the best book I’ve read on brand strategy and marketing delivered in the most impactful, concise, funny and honest way.
Sarah Anne MunroBrand and Marketing Director, Alchemy Construct
You have championed the brand cause admirably. I can see myself dipping in sections to borrow the odd quote or thought.
Jack RoomCo-Founder of BADJAR
Very well written and the anecdotes were illuminating and painted an important picture of the shortcomings of the corporate world and their understanding and use of a branding strategy
Ron DewhurstFunds Management Corporate Executive
Very hard to put down. A template for business success.
John Haddad AO
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Meet the authors

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Meet the authors

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The Book

Change is the only constant, and brands now compete in the global arena.

Rebranding Branding explores brand’s evolution, dissecting successful brands as well as those brands that have flopped. It takes you on a journey through brand culture, and how to harness the invaluable power for both yourself and your organisation. Taylor and Schreiber’s powerful book stokes the creative fire within us all, whether you’re a brand newbie or a seasoned brand champion.

DOWNLOAD IT NOW