Dive into Rebranding Branding, a provocative book by Darren Taylor, founder and MD of brand agency Taylor & Grace, and Mark Schreiber, an award-winning novelist.

Rebranding Branding tells the story of brand from the British East India Trading Company all the way to Brexit, with thought-provoking titbits and helpful hints throughout.

The book explores why brand must no longer be viewed as the stepchild to marketing but rather as a lighthouse for all business strategy; an always-on beacon to illuminate your organisation’s core.